April 20th — better known as 420 — is the biggest holiday in cannabis culture. For dispensaries, cannabis brands, and event organizers, it’s the perfect opportunity to connect with customers, build loyalty, and stand out from the competition. The secret? Eye-catching, useful, and branded cannabis promotional products that customers actually want to keep.
If you’re planning your 420 marketing campaign, here are the best cannabis swag ideas that will get your brand noticed.
1. Custom Lighters
Lighters are a timeless classic in cannabis marketing. Affordable, portable, and highly visible, they’re an easy way to put your logo in the hands of every customer. Branded lighters work especially well as dispensary giveaways and as part of 420 gift bags.
👉 Check out our custom cannabis lighters designed to keep your brand in front of customers every time they spark up.
2. Branded Rolling Papers
420 is all about the smoke session — and what better way to promote your brand than with custom rolling papers? Not only are they functional, but they also make your brand part of the customer’s ritual.
👉 Explore our custom rolling papers to create memorable 420 swag that customers love.
3. Custom Rolling Trays
Rolling trays are another product that customers will keep long after 420 is over. With your logo front and center, they become a permanent fixture in your customer’s smoking routine.
👉 See our custom rolling trays that bring style and branding together.
4. Cannabis Grinders
A durable, well-designed branded grinder makes an excellent high-value giveaway for 420 events. Customers appreciate practical items — and grinders deliver daily brand impressions.
👉 Browse our custom grinders for a product that makes your brand unforgettable.
5. Branded Packaging & Pre-Roll Tubes
Many cannabis brands use 420 to launch limited-edition strains or product drops. Eye-catching custom packaging — like pre-roll tubes, jars, and mylar bags — helps make the release feel special while reinforcing brand identity.
👉 Check out our cannabis packaging solutions that keep your brand compliant and stylish.
6. Apparel & Accessories
420 isn’t just about products — it’s also a lifestyle. Branded hats, tees, or hoodies turn customers into walking billboards, while smaller accessories like keychains or stickers make great add-ons.
Final Thoughts
420 is the cannabis industry’s biggest moment of the year. By investing in the right 420 promotional products, you can capture attention, strengthen loyalty, and keep your brand in front of customers long after April 20th.
👉 Ready to stock up? Explore our full line of cannabis promotional products to make your 420 campaign a success