How to Market a Cannabis Brand With dispensary promotions
Marketing a cannabis brand comes with unique challenges. Traditional advertising channels like Google Ads, Facebook, and TV are heavily restricted, leaving many dispensaries and cannabis companies wondering: How do we best promote our brand through dispensary promotions?
The good news? With smart strategies and compliant cannabis promotional products, you can grow your brand, stay within the law, and still connect meaningfully with your audience.
1. Know the Rules of Cannabis Marketing
Every state has its own cannabis advertising regulations, but most restrict dispensary promotions that:
- Appeal to minors
- Make unverified health claims
- Appear in places where a majority of the audience is under 21
That means your strategy should focus on age-gated environments, direct engagement, and compliant swag.
2. Invest in Cannabis Promotional Products
Promotional products are one of the safest and most effective ways to build brand awareness. They’re physical, useful, and — most importantly — compliant when done correctly.
Popular options include:
These items don’t make claims, don’t require digital ad approval, and create lasting impressions with customers.
3. Use Custom Cannabis Packaging
Packaging is more than compliance — it’s marketing. Eye-catching custom cannabis packaging ensures your products stand out on dispensary shelves and reinforces your brand’s identity.
👉 See our cannabis packaging options that combine compliance with style.
4. Leverage Events & 420 Promotions
Since you can’t run TV commercials or Instagram ads like other industries, events are one of the best ways to market legally. Hosting 420 parties, sponsoring cannabis expos, or offering branded swag bags allows you to connect directly with your target audience in age-restricted settings.
👉 Make your 420 event stand out with dispensary promotional products.
5. Build a Community Around Your Brand
Even without digital ads, you can use:
- Email marketing (age-verified lists)
- Budtender swag kits to encourage word-of-mouth recommendations
- Lifestyle merch (shirts, hats, stickers) that turns fans into brand ambassadors
Final Thoughts
Marketing a cannabis brand legally doesn’t have to be complicated. By focusing on compliant promotional products, branded packaging, and in-person experiences, you can grow awareness and loyalty without breaking the rules.
👉 Browse our full range of cannabis promotional products to keep your marketing strategy compliant and effective.