Custom Cannabis Packaging vs Stock Packaging: Which Is Better for Your Brand?
For cannabis brands and dispensaries, packaging isn’t just about compliance — it’s one of the most powerful marketing tools you have. When a customer picks up your product, the first thing they see, touch, and remember is the packaging.
But many businesses struggle with one key question: Should we invest in custom cannabis packaging or stick with stock options?
Here’s a side-by-side comparison to help you decide.
What Is Stock Cannabis Packaging?
Stock packaging includes generic jars, bags, and pre-roll tubes sold without customization. They’re typically blank or come with minimal labeling space.
Pros of Stock Packaging:
- ✅ Lower upfront costs
- ✅ Quick turnaround times
- ✅ Easy to buy in small quantities
Cons of Stock Packaging:
- ❌ No unique branding
- ❌ Easier for competitors to copy
- ❌ Less shelf appeal at dispensaries
What Is Custom Cannabis Packaging?
Custom packaging is designed specifically for your brand. From custom mylar bags to branded pre-roll tubes, your logo, colors, and messaging are printed directly onto the packaging.
Pros of Custom Packaging:
- ✅ Stronger brand recognition
- ✅ Higher perceived value
- ✅ More room for creative design & storytelling
- ✅ Differentiates you from competitors
Cons of Custom Packaging:
- ❌ Higher initial cost than stock packaging
- ❌ Longer production times
- ❌ May require higher minimum orders
Compliance Considerations
Both stock and custom packaging can meet compliance requirements, but custom packaging allows for integrated design solutions. Instead of sticking warning labels onto plain bags, you can seamlessly incorporate state-mandated info into your design — keeping the packaging professional and consistent.
👉 See our cannabis packaging solutions that balance compliance and creativity.
Which Option Is Right for You?
- Startups or small dispensaries may lean toward stock packaging to control costs while testing the market.
- Growing brands should invest in custom packaging to build recognition and loyalty.
- High-end cannabis companies will almost always benefit from premium custom packaging that reflects their quality.
Final Thoughts
While stock packaging works for getting started, custom cannabis packaging is a long-term investment in your brand’s identity. It’s the difference between blending in and standing out on a crowded dispensary shelf.
👉 Ready to upgrade? Explore our full line of custom cannabis packaging including pre-roll tubes and mylar bags that put your brand front and center.d the future of the cannabis industry in one sustainable swoop.